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The Advertising Standards Authority is a leader in industry regulation and Ms Souter has been its Chief Executive for over 10 years. In that time Ms Souter has managed code reviews for food, children, alcohol, the environment and comparative advertising, along with running the secretariat that annually processes about 700 formal complaints.
Ms Souter has spent over 20 years working in the wider media industry on a range of issues including advertising standards and compliance with codes and legislation.
Ms Souter is a guest lecturer on advertising standards at a number of New Zealand universities and gives regular presentations to both domestic and international audiences on the value of self-regulation.
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